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If you see an ass, ride it! by Dominic Lee, AMPA. The beautifully framed family portrait is sadly now a thing of the past. Back in the day when the average Professional photographer sold a framed 20x16 inch portrait for €500 and two framed 10x8s for Grandparents @ €250 each, total €1000. Now the photographer can save a lot of hassle by offering the file on a USB flash drive for half the price - €500 - eh, no chance. Unfortunately, no member of the  public will pay €500 for digital files which they regularly treat like crumbs on a plate after eating a scone. So what would they expect to